Exclusive designer dress rentals
“What motivates me to get out of bed is the certainty that the best is yet to come.”
Looking for a head turning prom dress? Find hundreds of prom dress hire options that will make you look and feel like prom royalty.
Get red carpet ready for your next black tie event with an exclusive selection of designer evening gowns. Rent the perfect formal dress and all eyes will be on you.
From short and sweet to midi and timeless, with our wedding guest dress hire selection you''ll be ready to join the best-dressed list and never get caught in the same dress twice!
Fit is everything
Free backup size
We offer a FREE backup size with each order to ensure 100% fit satisfaction.
2 Dresses 2 Sizes
Home try on
Try up to 2 different dresses, each in 2 sizes, before your event for only £14.90. Your favourite will be re-sent for your event date.
Receive a full refund of the rental fee
on all unworn dresses.
“The service is fabulous. The dresses are amazing! No other hire company delivers then collects... from your door. It is a "rent a goddess feeling" experience.”
Ask A Stylist
Our stylist helps you find the perfect dress for any occasion
Access exclusive content and new arrivals
Chic by Choice is the leading designer dress hire website in Europe. If you are looking to hire designer dresses you can hire dresses that are fitting for your life’s most special occasions. With over 1,000 in-season options, Chic by Choice allows women instant access to their favourite catwalk looks at an affordable price, coupled with a sleek and efficient service perfect for solving that dress dilemma; even if it’s your first dress hire experience. Chic by Choice is committed to delivering the best dress hire experience; returns and exchanges are free when you rent a dress so it is a stress-free and fun experience. Chic by Choice ships to more than 15 European markets, including the major fashion centers of the UK, Germany, France and Italy offering a selection of more than 40 designers.